Most hosts double your bill at renewal and tell you to find a developer. We don't. Flat rate, included dev hours, your forms tested monthly. What it costs. What's in. No games.
Bluehost intro: $3/mo. Renewal: $12–18/mo. SiteGround intro: $2.99. Renewal: $17.99–$44.99. Five-of-five major hosts sampled spike 150–500% at renewal. GAP's rate is flat — what you pay month 1 is what you pay month 24. No rug-pull pricing.
Everything to go from zero to live: custom-branded site, lead capture, CRM, email engine, SMS, customer portal, marketplace syndication, AI catalog, PWA, managed hosting configured, DNS cutover, Forma form-capture tested on every path, team training, 60-day warranty. 4–6 weeks to live.
Then you move into the tier that fits your scale. Monthly tier = Step 2. Most clients land on Silver.
One flat rate. Hosting, security, dev hours, form monitoring, and humans who know your business — all included. No add-on creep. No renewal hike.
Hosting + maintenance floor. Forms tested monthly. Entry tier.
The active-partner tier. Dev hours included. Forms monitored. Leads audited. No developer hunting.
Year 1 all-in: $5K onboarding + $12K Silver = $17,000
Strategic operator. GAP is your digital sales department, not a vendor.
12-month commit on Silver or Gold for Year 1. Gives the onboarding investment runway to pay back. After Year 1, month-to-month at the same rate or upgrade. Cancel anytime with 30 days notice. Prepay the full year and month 12 is free.
Every line below is built into your onboarding. Hosting and dev hours are included in your monthly tier. No pass-through bills, no add-on creep.
Most hosting relationships are built on friction — they own your domain, they control your data, they make leaving painful. Here's what we guarantee in writing before you sign:
DNS config, source code, content, customer data (CSV/JSON), consent records — all formats, all yours within 30 days of notice.
GAP provides transition support at hourly rate ($125/hr) to hand off to your next vendor cleanly. You're never stranded.
We keep your infrastructure running 30 days after termination at $0 so you have time to migrate without your site going dark.
If uptime falls below 99.9% SLA for two consecutive months, you may terminate without remaining-commit penalty. In writing, in the MSA.
Custom agency, disconnected SaaS, or GAP. Here's what each one actually costs — and what you get for it.
Equivalent scope from a typical custom-software shop.
Year one, plus 12–18 months of build time.
Premium managed-WordPress — the best infra, zero retained dev, renewal-shock pricing.
Zero dev hours. Zero form monitoring. Renewal hikes 150–500%.
All twelve systems integrated, custom-branded, hosted, monitored, and operated. One flat rate.
Year one all-in. Live in 30 days. Flat rate — no renewal hike.
If something doesn't work the way the contract says, I fix it. No charge. No tickets.
Full CSV/JSON export anytime. No vendor lock. Fire me and you take everything.
You talk to the founder. Always. No account managers, no support ticket queues.
Your monthly rate is your monthly rate. No renewal hikes, no add-on creep, no overage charges.
Everything below is available a la carte for the Special $4,500 build. The $5,000 onboarding includes the full platform — add-ons are for capability upgrades beyond the standard scope.
Past the included page count — custom-designed pages tuned to your brand.
A second category, brand line, or location with its own auto-updating listings page.
Custom logo design + color palette + typography system tuned to your category.
Professional copywriting beyond the structural copy written into the build.
Wire your existing tool (DocuSign, QuickBooks, your phone system) into the platform.
Shot list + brief + retouch guidance for your photographer (or referral to one).
Branded contract signing on your domain. SHA-256 sealed PDFs. ESIGN/UETA compliant. Replaces DocuSign forever.
Logged-in customer self-service. Saved searches, documents, applications. Google/Apple/Microsoft sign-in.
Your team installs the dashboard on their phones. Push notifications for hot leads. Offline-capable.
Auto-push your inventory to industry marketplaces with two-way attribution.
Two-way texting from the same shared inbox as email. Compliance-aware, opt-in tracked, quiet hours respected.
AI-generated descriptions in your voice. Natural-language queries across your lead base. Hard cost caps.
Beyond the included nurture sequence — re-engagement, win-back, post-purchase, season-specific.
Anything outside the scope — small custom pages, bespoke reports, one-off integrations.
Full mirror of production for your team to test changes safely before they go live.
Bump email-only support to phone-first response, same-day on critical issues.
Monthly 1-on-1 with Garrett — review your pipeline, refine your sales process, sharpen your close rate.
90-min strategy session each quarter — what's working, what's not, what to build or kill next.
Everything to go from zero to a live, working digital sales department: custom-branded site, inventory system, lead capture and routing, CRM, email engine, two-way SMS, customer portal, marketplace syndication, AI catalog, mobile PWA, managed hosting configured and live, Forma form-capture tested on every submission path, team training (one recorded session), and a 60-day warranty. 4–6 weeks to live.
Bronze covers hosting and maintenance. Silver covers hosting, maintenance, and the work that keeps the system growing — 5 dev-hours/month, monthly missed-call audits, monthly form-test and deliverability reports, and quarterly pain-map refreshes. Most clients land on Silver because it's the tier where GAP actually replaces having a developer on retainer. Bronze is the entry point; Silver is the operating state most businesses want to stay at.
12-month commit on Silver or Gold for Year 1. After Year 1, month-to-month at the same rate — no forced renewals. If you prepay the full annual amount upfront, month 12 is free. The annual commit exists because the onboarding investment needs runway to pay back; it is not a trap.
After Year 1, cancel anytime with 30 days notice. We provide a clean handoff: every credential, full data export (CSV/JSON), and up to 5 hours of migration assistance. Your infrastructure stays live for 30 days post-termination at $0 so you have time to migrate cleanly. The handoff terms are in writing in the MSA before you sign.
Case-by-case for select strategic partners — usually a lower setup with a percentage of attributable revenue for 24 months. Not the default. Inquire if your situation fits.
No. And anyone who does is lying to you. We guarantee a system that captures, routes, and follows up on leads competently — and monthly audits that surface where leads are escaping before they become a pattern. Volume depends on your traffic, your brand, your category. Section 3 of every contract spells out exactly what's promised and what isn't.
Billed at $125/hour as documented change orders, or upgrade to a higher tier. You approve every change order before work begins. No surprise overages.
A 30-day, fixed-fee, narrower-scope build for early adopters or category-strategic clients. Scope is contractually fixed before work begins. After delivery, it converts to Bronze by default (opt-out in writing). The Special is the entry-point on-ramp — the primary offer is Onboarding + Silver.