Most small businesses don't have a lead problem — they have a capture problem, a response problem, and a follow-up problem. Three silent failures bleeding $45,000–$120,000 a year. We find them. We plug them. Live in 30 days.
Every one of these is measurable, fixable, and almost certainly happening to you right now. We know — because we tested it on businesses just like yours.
62% of business calls go unanswered across home-services and small businesses. 85% of those callers don't call back. Under 3% leave a voicemail. At $300 per missed lead, 13 missed calls a month is $3,800 gone — every month, every year, quietly. We route every missed call to a form fallback or SMS capture so nothing disappears.
Broken contact forms are discovered only after weeks or months of silence — because silence looks identical to "nobody is contacting us." WordPress plugin conflicts, SPF/DKIM misconfigs, aggressive spam filters: all of them eat your leads without any error message. We test every form on every channel and build multi-path redundancy so you never wonder again.
78% of buyers go with whoever responds first. The average SMB response time is 47 hours. Only 0.1% of businesses respond in under 5 minutes — but those that do close 21x more leads from the same traffic. We wire instant routing, auto-reply within seconds, and a follow-up ladder that runs whether or not you're at your desk.
Custom platform IP — not a WordPress template you'll outgrow.
Direct line to the architect. No support ticket queues.
Full export anytime. No hostage tactics.
If it doesn't work as specified, I fix it. No charge.
They look fine. They don't capture leads. They don't follow up. They don't tell you what's working. Six months later you're paying for a brochure pretending to be a sales tool.
A CRM here, an email tool there, a separate marketplace, a separate phone system. $4,000-$8,000 a month in licenses, and you're still the duct tape holding it together.
One operating system. Twelve interlocking systems. Battle-tested on a real, in-production dealership — adapted for any business that sells through a multi-touch funnel: cars, boats, RVs, golf carts, planes, exotics, tractors, consigned, used, foreign, classic. You buy the result. I bring the platform.
Every business that needs a sales department needs all twelve. Most have one or two, badly stitched together. We deliver the whole thing.
Custom design system tuned to your category — typography, color, motion, voice.
Bound Google Sheet back-office — your team already knows Sheets. Auto-publish, auto-archive.
Multi-touch forms, source attribution, throttle gates, smart routing to a unified inbox.
Custom schema, full activity timeline per lead, won/lost tracking, real-time dashboards.
Branded sequences, inbound listener, 95%+ deliverability via dedicated SMTP.
Two-way texting from the same shared inbox as email. Compliance-aware, opt-in respected.
Logged-in self-service: saved searches, documents, orders, SSO.
Automated feeds to every relevant marketplace. Encrypted, scheduled, monitored.
Calculators, demo modals, trust elements, FAQs that address real objections.
Catalog descriptions in your voice. Sales intelligence. Hard cost controls.
Your team installs the dashboard on their phones. Push notifications for hot leads.
Managed hosting, CDN, WAF, daily backups. We run it. You don't think about it.
Our anchor build — a 40-year Lake Havasu dealership — has been running on the GAP Industries platform since 2024. Real customers, real revenue, real audit trail. Open the screenshot. Click around. Audit it for yourself.
A 40-year dealership rebuilt from a brochure-with-a-contact-form into a working digital sales department. 25 development phases. v13.5.0. Live every minute of every day since 2024 — and that's just the anchor build. Yours is next.
From PHP 7.4 timeouts and one contact form to 12 integrated systems, automated marketplace feeds, a multi-tab customer portal, AI-generated catalog descriptions, and a custom CRM that sees every lead from first click to closed deal. Not theory. Not slides. Live infrastructure, real revenue, every day.
Read the full technical case study280+ engineered features. 18 integrated subsystems. One operating model that adapts to whatever you sell — because what closes a boat is what closes a policy is what closes a property: a system that captures, qualifies, follows up, and closes without dropping a thread.
Stakeholder interview, competitive scan, brand direction. Sign-off before we build a pixel.
Design system installed, inventory and pages built. Soft-launch URL accessible.
Lead forms, CRM, email, SMS, portal, marketplaces — all wired and integrated.
QA, security, training, DNS cutover. Live, with 60-day warranty.
Every line below is built into your Standard Build. We priced this to be obvious — no fine print, no upsells, no "starts at."
Every client moves into a monthly tier after onboarding. Flat rate, no renewal hikes, dev hours included, forms tested monthly. The three tiers:
Hosting + maintenance floor. Forms tested monthly. ~2 dev-hours/month. Entry tier.
See full Bronze details →~5 dev-hours/month. Monthly missed-call audit + form monitoring. Quarterly pain-map refresh. Annual commit Year 1.
See full Silver details →~15 dev-hours/month. Monthly cold-outreach pipeline. Sales-Insights report. Strategic operator tier.
See full Gold details →Full pricing details — tiers, onboarding, add-ons, migration-out clauses →
One-time onboarding to go live. Monthly tier to keep the system running. Flat rate forever. See full pricing details →
Lead-gen focused. Fixed-fee, one-time. Narrower scope. Converts to Bronze after delivery.
Full Digital Sales Department. All 12 systems. Annual commit Year 1. Most clients land here.
Strategic operator. ~15 dev-hours/mo, cold-outreach pipeline, Sales-Insights report.
You can build it from scratch with an agency, you can stitch it together with disconnected SaaS tools, or you can come to us. Here's what each one actually costs.
Equivalent scope, built from scratch by a typical custom-software shop.
Year one, plus 12–18 months of build time.
Salesforce + HubSpot + Shopify + Calendly + DocuSign + Zapier + a dev to glue it all.
$48K–$96K per year, every year, forever.
All twelve systems integrated, custom-branded, hosted, monitored, and operated. Flat rate.
Year one all-in. Live in 30 days. Flat rate — no renewal hike.
If something doesn't work the way the contract says, I fix it. No charge. No tickets.
Full CSV/JSON export anytime. No vendor lock. Fire me and you take everything.
You talk to the founder. Always. No account managers, no support ticket queues.
What's quoted is what you pay. Out-of-scope is a quoted change order, not a surprise bill.
We came to GAP Industries with a website pretending to be a sales tool. Eighteen months later we have a real digital sales department. Inventory updates went from hours to minutes. Leads route automatically. Our customers self-serve everything they used to call about. The build was on time, the price was what they said it would be, and Garrett actually picks up the phone when something breaks.— Anchor-build ownership40-year Lake Havasu dealership · Live since 2024
If yours isn't here, hit me back — I answer every email myself, usually same day.
Standard Build: 4–6 weeks from contract signing to live site. Special $4,500 build: 30 days flat. The platform is already built — what changes per client is the brand, the catalog schema, and the integrations specific to your category. That's why we move so fast. No reinventing.
Yes. The whole platform is designed to be operated by salespeople, not developers. Inventory is updated in a Google Sheet your team already knows how to use. The CRM has a normal admin view. Email sequences are visual drag-and-drop. There's a recorded training video and a written admin guide handed off at launch.
Think of it like a Toyota — you don't need to be a mechanic to drive one.
No. And anyone who does is lying to you. Lead volume depends on your traffic, your brand, your category, and your local market — none of which I control. What I do guarantee is a system that captures every lead that arrives, attributes it to its source, routes it to the right rep within 60 seconds, and follows up automatically. Section 3 of every contract spells out exactly what's promised and what isn't.
Squarespace builds you a brochure. An agency builds you a custom site for $200K–$500K over 12–18 months. GAP Industries adapts a proven, in-production sales platform to your business in 30 days — then keeps it running, monitored, and growing at a flat monthly rate with dev hours included.
You're not paying for invention. You're paying for adaptation, customization, and an operator who doesn't disappear after delivery.
You own your data. Full CSV/JSON export anytime, no questions. You own your brand assets and content. The custom design and custom configuration of the platform for your business is yours.
The underlying platform code (the engine that runs it) is licensed to you for as long as you remain on the service — that's how I keep improving the platform for every client at once. If you ever leave, your data and your branded site come with you. No vendor lock.
Two paths. Most custom asks fit a single change order at $125/hour, billed as estimated up-front (you approve the dollar amount before the work starts — no surprise overages). Bigger or recurring custom needs roll into a Gold retainer at $2,500/month, which includes 3 hours of new design/production each month plus weekly strategy calls.
Either way, what's quoted is what you pay.
After Year 1, retainers go month-to-month. Cancel anytime with 30 days notice. You get a clean handoff: every credential, the full data export (CSV/JSON), and up to 5 hours of migration assistance to your next provider. Your infrastructure stays live for 30 days post-termination at $0 so you have time to migrate cleanly.
If you want to keep the site running on your own infrastructure after that, the platform is licensed to you frozen at the version you have — you keep what you have, you just don't get the platform's continued improvements.
The Special is a 30-day, fixed-fee, narrower-scope build for a single category — up to 10 pages, one inventory feed, basic CRM, lead capture, and email automation. After delivery, it converts to Bronze ($500/mo) by default.
The Onboarding + Silver is the full Digital Sales Department — all 12 systems, unlimited pages, customer portal, marketplace syndication, mobile app, AI catalog — then $1,000/month with 5 dev-hours included, monthly audits, and quarterly pain-map refreshes. Most buyers who do the math end up here, because it's the tier where you never need to hire a separate developer.
20 minutes on a video call. I'll show you the live system already running for a real business — then we'll look at yours and find where leads are escaping. No slides. No pitch deck. No sales theater.
Or fill out the form and describe the problem you keep bumping into. I'll reply same day, usually within hours.